Unveiling the OnePlus 12 Series and Buds 3

A OnePlus 12 smartphone displayed on the left and OnePlus Buds 3 on the right against a plain background, symbolizing the latest technological advancements in mobile devices and wireless audio by OnePlus.
The OnePlus 12 and Buds 3: A Perfect Combination of Elegance and Innovation

OnePlus, the premium smartphone brand, has recently announced the launch of its highly anticipated OnePlus 12 series, including the OnePlus 12 and OnePlus 12R. This new flagship phone series, along with the third generation of its flagship wireless audio products, the OnePlus Buds 3, marks a significant leap in smartphone technology and innovation.

The OnePlus 12 series comprises the OnePlus 12 and the OnePlus 12R, both designed to address the evolving needs of consumers seeking high performance, efficient heat dissipation and longevity in their smartphones. The company has introduced multiple variants to cater to diverse customer preferences and needs.

Starting with the OnePlus 12, the device is being offered in two exciting variants. The 12/256GB option will be priced at Rs 64,999, while the 16/512GB variant will be available at Rs 69,999. This flagship device boasts the Snapdragon 8 Gen 3 mobile platform with proprietary Trinity Engine, a new 2K 120Hz ProXDR display, 100W SUPERVOOC fast charging, 50W AIRVOOC wireless charging and the 4th Gen Hasselblad Camera for Mobile.

On the other hand, the OnePlus 12R comes in two variants as well. The 8/128GB option is priced at Rs 39,999, while the 16/256GB variant comes at a price of Rs 45,999. It is powered by the Qualcomm Snapdragon 8 Gen 2 chip, featuring an octa-core 4 nanometer processor and offers up to 16GB LPDDR5X RAM and 256GB UFS 4.0 storage. Additionally, the OnePlus 12R is equipped with 100W SUPERVOOC charging.

During the launch, Pete Lau, the Founder of OnePlus, expressed his excitement about introducing the OnePlus 12 series, emphasizing the company’s commitment to disrupting the industry status quo and pioneering technological advancements in smartphones.

The OnePlus 12 is scheduled to go on sale at 12:00 PM on 30th January, while the pre-booking for the device starts from 8:45 PM on 23rd January. Meanwhile, the OnePlus 12R will be available for purchase from 12:00 PM on 6th February.

In addition to the smartphones, OnePlus also revealed the OnePlus Buds 3, priced at Rs 5499. These wireless earbuds, set to launch in India, Europe, and North America, offer up to 10 hours of non-stop playback on a fully charged earbud, with the charging case providing up to 44 hours of total listening time. With fast charging capability, users can enjoy up to 7 hours of playback with just a 10-minute charge. The Buds 3 feature a dual-driver acoustic system and provide an enhanced audio experience with adaptive Active Noise Cancellation technology.

Furthermore, the launch event marked a significant milestone in OnePlus’ history, as the company celebrated its tenth anniversary by introducing the OnePlus 12, representing a decade of leadership in technology. The OnePlus 12 is a comprehensive flagship phone, embodying the brand’s dedication to innovation and its unwavering commitment to delivering cutting-edge technology to users worldwide.

In summary, the OnePlus 12 series, alongside the OnePlus Buds 3, represents a new era of smartphone innovation, offering a blend of high-performance features, advanced technology, and a commitment to meeting consumers’ evolving needs. With its range of variants and cutting-edge specifications, OnePlus continues to carve a niche for itself in the competitive smartphone market, promising an unparalleled user experience and setting new benchmarks for industry excellence.


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